This post is aimed at teaching you success tips for using Twitter chats to build a community.
You are rocking Twitter and have thousands of people following you. That’s great, but can you really build meaningful relationships with thousands of people? According to research cited in Ric Dragon’s book “Social Marketology” we can meaningfully establish relationships with maximum 150 people.
Ideally, we build relationships with those who share an interest with us, and on Twitter that is accomplished via Twitter chats.
Twitter chats are a great venue by which brands can join particular communities, or build one from scratch. But, before jumping in, it would be good to gain some tips from those who have found great success with Twitter chats.
In this video I interview Bruce Sallan, who has built a very successful and popular weekly Twitter chat (#Dadchat) around issues relevant to Dads. Bruce shares with us valuable tips and strategies that you can implement if you are thinking about creating a community using Twitter chats.