This song is to all the real women of social media who work hard every day to bring value to their industry:
With the publication of Lean In, Sheryl Sandberg has revived the conversation about women and leadership. All of a sudden there’s a plethora of articles published discussing this topic, and whether or not Sheryl’s ideas and assertions are valid. This is great, because unless there’s dialogue, we cannot make progress.
Jumping on the proverbial bandwagon of women and leadership, Forbes recently released a list of Top 20 women influencers in social media. The criteria used to create the list was primarily based on scores generated by the social media monitoring tool Peek Analytics. The women considered had to be prolific writers and active contributors to social media channels.
It was wonderful to see women being recognized for their influence and contribution to social media conversations! Women who were listed probably deserved the recognition. However, I have reservations about basing our judgement on arbitrary numbers generate by an algorithm.
I feel, as I am sure Jure would, that the best way to judge someone’s merit is to see them in action. That is what I am offering in this post. Through my weekly shows at Open Social Media Initiative (opensm), I have interviewed a number of woman in social media. Each has made their own mark in a unique way, noticeable to yours truly but cloaked to the algorithm used by Peek Analytics.
Ekaterina is who you’d call an Intrapreneur and a visionary who helped transform Intel into a social business. In addition, in here recently released book entitled “Think like Zuck” , she teaches us about attributes of great leaders like Mark Zuckerberg, and the value of having a winning company culture. I interviewed her about the ideas she shares in her book and beyond.
Nichole Kelly is the CEO of Social media Explorer, and a woman I deeply admire. Nichole came to the social media scene at a time when major social media figures dismissed the ability to show the dollar value of social media ROI, and compared it to measuring the ROI of “your pants” or “your mother”. Nichole reminded everyone of the need to speak the language of the C-Suite and measure social media ROI in terms that matters to the bottom line. Nichole teaches us how to do this in her book “How to measure social media“. She is smart, savvy and a game changer, and I am fortunate to have had the opportunity to interview her:
Each of these ladies rocks engagement on Facebook in their own unique way. Keri is a master of entertaining, and at the same time, educating her Facebook fans via a variety of games, and timely tips. She also holds office hours on Facebook to answer social media questions. Karla is a smart, savvy and sexy woman who has mastered the art of walking the fine line between edgy provocative and at the same time educational posts that keeps her fans engaged and coming back for more. Sue Ann uses chocolate and women’s health as a topic of conversation, and enlightens her fans with amazing images. Her Facebook page is constantly burning hot with engagement, and she has an incredible knack for converting her fans into clients. I had the pleasure of hosting a panel discussion with these ladies who shared tips and strategies for being effective on Facebook.
Mila is a true trail blazer and visionary who has paved the way for practitioners of the insurance and other regulated industries to use social media for their outreach efforts. She is an accomplished woman who charms everyone she meets with her grace and competence. I had the pleasure of hosting a series of two interviews with Mila on using social media in regulated industries and creating social media policy.
Doina started her journey with social media by breaking the rules and starting a social media program for her employer, even thought they really weren’t into it. Don’t you just love that? It takes risk takers like Doina to create change in this world, and she is doing that not only for her social media clients, but also for abused women who are trying to build a life for themselves through her non profit organization Hervolution. I had the pleasure of interviewing Doina and asked her to tell us her story, it’s quite inspiring, I encourage you to watch it.
Beth specializes in SEO and website usability, but I cannot write a post about amazing women without mentioning her! I was lucky enough to be introduced to Beth through a mutual friend Gordon Diver. Beth is one of those rare individuals who understands the value of giving, is dedicated to providing quality work, and is an excellent teacher. You’ll see what I mean when you watch the three series of workshops she presented for Opensm.
Last but not least is Joe who is a tech savvy, hard working social media professional. She delivers excellent work to her clients via her company Wild Heart Social Media. Joe showed off some of her technical expertise by demonstrating how she adds efficiency into her client billing using the tool Evernote.
I encourage you to bookmark this page and dedicate some time to watching these great women in action and learn form the wisdom they share in these interviews.
Who would you add to this list of amazing women and why?