Here is a short rant about responsible blogging that had to be uttered:
on Google Plus yesterday, a Social Media Today article was “on fire” , which covered the merits of engaging on Google Plus!
In the article, entitled “A Google+ Overview: Breaking Through Misconceptions” Stephanie Frasco is trying to teach us that the SEO value of Google plus is not the only reason we should engage in this channel. She also invites us to consider that every social network has it’s own audience and character, citing data in an embedded infograph as evidence. In this infograph, Stephanie points out that Google Plus and Facebook are dominated by males and females, respectively.
In her efforts to describe how Google Plus is different from, let’s say Facebook and Pinterest, she states the following, and I quote:
What kind of content works here? As the audience on G+ is geekier, younger and predominantly male, the type of content that works best is good, smart content. As opposed to Pinterest, which is a photo heavy site, and even Facebook, which is also heavy on the media, the Google+ audience likes to talk.
I don’t know about you, but this statement creates a serious misconception about Facebook and Pinterest users and, worse, about the intellectual ability of females as predominant users of these networks.
Being that I tend to point out the elephant in the room, I wrote a comment on the G+ status update, to which she very graciously and nicely replied. Here’s a screen shot.
I am absolutely confident that it was not Stephanie’s intention to imply that only young tech savvy males would enjoy “good smart content”. so why am I dragging this issue?
You see, I believe, as bloggers, we have a responsibility to slow down and think about the implications of what we communicate. The pressure maybe mounting on our heads to try and publish as much, and as fast as we can, to be competitive. But consider this, winning the game of business must not come at the price of strengthening the misconceptions women have and are trying so hard and so long to break.
What are your thoughts?