I had the pleasure of interviewing Mila Araujo again, where she shared her wisdom on how to create a social media policy for the regulated industry. This interview is a follow up on our previous discussion which you can find here.
During my first interview with Mila, we covered the why and how of using social media for the regulated industries. In this interview, we dug deeper and discussed the importance of having a social media policy, what to include in a policy and talked about some best practices when dealing with potential disasters or customer complaints.
If you are pressed for time and want to skip the introductions, advance the video to minute 1:00, enjoy and leave a comment letting us know what you think!