There’s a dire need for openly accessible and sugar-free education in what it takes to succeed in social media. I have come to this conclusion after months of speaking to my social media professional colleagues, and negotiating with prospects for the services offered by Captive Touch.
My colleagues and I agree that misconceptions about the amount of effort required for achieving social media success is rampant, and the behavior of our prospects confirms our convictions. Here is what we encounter when we negotiate our services with prospects:
- Social media is cheap
- Success with social media comes quickly
- Social media is the magic pill for my lack of resources
- You can just hire an intern to tweet for you.
- No time needs to be spent on listening and devising a strategy
Who/What is at fault here? There are many factors:
- The general attitude in our society for wanting rapid rewards
- Badly behaving Social media professionals
- Being stuck in the traditional marketing/advertising mindset
and the biggest culprit in my mind
- Scarcity of “tell it like it is” and openly accessible social media education
Personally, I am sick of reading (or writing) blog posts that complain about people doing things wrong in social media channels. I don’t want to read or write about it anymore, instead I want to do something about it.
And now, with availability of Google Plus Hangouts On Air, I can, and I am excited!
Starting June 22nd I will be holding weekly educational workshops every Friday at noon PST, each week covering a social media topic in detail. Since Google Plus Hangout On Air is broadcast live to the whole world, I can make my workshops accessible to anyone and everyone who wants to watch. No gimmicks for people to sign their lives away to learn something.
Another great part of Google Plus Hangouts On Air is that it has no time limit in terms of the length of the video being recorded, and the recording is automatically saved on my YouTube Channel. People can watch the Hangouts live on my Google Plus Profile or catch the recording later. I can also embed the completed video into the Captive Touch website, and best of all, it is all free! What more can an educator ask for?
So what are my plans for these online workshops? You can find a list of ideas at the bottom of this post. If you have read this far, please go ahead and vote for the topic you’d think would be most urgent to discuss. You can even add your own topic, if you like, using the “Add to List” button on the top of the list. I am also planning on having expert interviews and panel discussions, so if you are interested in being a presenter on one of these hangouts, email me at firstname.lastname@example.org indicating your topic of interest.
It is time we do something about this misconception epidemic. Starting June 22nd, hangout with me every Friday at noon PST and join me in changing the world! If you’d like to be a participant at the Hangouts so you can ask questions, please be sure to leave the link to your Google Plus profile in the comments so I can send you invites.