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You are here: Home / Case study / How to build a community that delivers both value and profits #opensm

How to build a community that delivers both value and profits #opensm

September 12, 2013 by Sherry Nouraini

 

 

Hera Hub Community

Entrance to Hera Hub Carlsbad

Business success in the 21st century relies on knowing how to build a community that delivers value, and at the same time, contributes to the bottom line.  What does that look like exactly in reality?  How difficult it is and what are some road blocks?  How would you make that work?

During a recent episode of my weekly Open Social Media Initiative live broadcasts, I was fortunate to get answers to these questions, and more, when I interviewed Felena Hanson, Founder of Hera Hub.  Hera Hub is an in real life co-working platform for women entrepreneurs.  Felena’s quest to build a community for women entrepreneurs around the concept of Hera Hub is truly inspiring, and her success can be a blue print for successful community building, both offline and online.

My guests and I spoke with Felena for a total of 46 minutes! I am breaking down the highlights of our conversation as time-stamped sections of the video broadcast.  Hope you enjoy it, and be inspired to take the valuable tips Felena shared for your own community building efforts.

Click on this image to view the entire video broadcast on my YouTube Channel, or watch the highlights below:
Felena Hanson, Founder of Hera Hub

 

Who is Felena?

 

The Hera Hub Story

 

QandA: You put everything behind your business, how did you plan out so it would be successful. What criteria did you use so the community would work?

 

QandA: What can we learn from Hera Hub strategies for building online communities?

 

Hera Hub is a productivity place, and a place for networking. Felena shares examples of programs at Hera Hub that help with that aspect.  She also cautions us that it takes a lot of work to build a successful community.

 

A Hera Hub member tells her success story

 

QandA: Initial setup (time management) for online and offline management. What is a recommended starting point for someone to build a community. what are some challenges?

 

QandA: How can women business owners find out more information about Hera Hub and franchising opportunities. who would be a good candidate as a franchisee?

 

Felena and I talk about the writer’s lounge, a great program at Hera Hub

 

Memberships fees and structure

 

QandA: How long did it take to be profitable?

 

Do you know of any other examples of valuable and profitable communities? Please share!

 

 

 

 

Filed Under: Case study, News, Open Social Media Tagged With: Community building
About Sherry Nouraini

Sherry Nouraini, PhD is Founder and President of Captive Touch, a social media education and coaching company. Sherry is also a professor of Marketing via New Media at UCSD Extension, serves on the Board of Timberwolves Foundation as the Director of Social Media, and she is the Founder and Host of Open Social Media Initiative and Take5HOA, where she shares her knowledge about social media, business and technology via live video broadcasts. Through these efforts, Sherry aims to teach consultants, organizations and individuals the art and science of communicating via social media in a way that is measurable and based on sound strategy.

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