Business success in the 21st century relies on knowing how to build a community that delivers value, and at the same time, contributes to the bottom line. What does that look like exactly in reality? How difficult it is and what are some road blocks? How would you make that work?
During a recent episode of my weekly Open Social Media Initiative live broadcasts, I was fortunate to get answers to these questions, and more, when I interviewed Felena Hanson, Founder of Hera Hub. Hera Hub is an in real life co-working platform for women entrepreneurs. Felena’s quest to build a community for women entrepreneurs around the concept of Hera Hub is truly inspiring, and her success can be a blue print for successful community building, both offline and online.
My guests and I spoke with Felena for a total of 46 minutes! I am breaking down the highlights of our conversation as time-stamped sections of the video broadcast. Hope you enjoy it, and be inspired to take the valuable tips Felena shared for your own community building efforts.
Click on this image to view the entire video broadcast on my YouTube Channel, or watch the highlights below:
Who is Felena?
The Hera Hub Story
QandA: You put everything behind your business, how did you plan out so it would be successful. What criteria did you use so the community would work?
QandA: What can we learn from Hera Hub strategies for building online communities?
Hera Hub is a productivity place, and a place for networking. Felena shares examples of programs at Hera Hub that help with that aspect. She also cautions us that it takes a lot of work to build a successful community.
A Hera Hub member tells her success story
QandA: Initial setup (time management) for online and offline management. What is a recommended starting point for someone to build a community. what are some challenges?
QandA: How can women business owners find out more information about Hera Hub and franchising opportunities. who would be a good candidate as a franchisee?
Felena and I talk about the writer’s lounge, a great program at Hera Hub
Memberships fees and structure
QandA: How long did it take to be profitable?
Do you know of any other examples of valuable and profitable communities? Please share!