Captive Touch
Social Media education, strategy and management
Tired of cookie-cutter social media workshops?
We offer a better way to learn social media. Captive Touch workshops follow a logical plan and address the specific needs of your business. Here is what makes our workshops unique and effective: Customized learning by doing, Accountability, Reflection, Learning from experiences of others, and Training the trainer. Check out this short slide presentation for more …
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At a loss with words? Ready for some one-on-one to devise a social media strategy?
Not everyone learns the same way, and some are not all too comfortable with technology. Our one-on-one coaching program has been designed to meet the needs of those who require a more comprehensive training program. …
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Overwhelmed? Ready to outsource your social media management efforts?
Effective social media marketing is a moving target as the tools change on an hourly basis, and continual engagement of your audience requires a frequent change in strategy. a social media strategy that actually generates results is time-consuming, and requires in-depth knowledge of both the science and art of social media. If you have come to the point where learning and implementing social …
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Wondreing if we’re any good? Read our testimonials!
“I am honored to recommend Sherry's work at Captive Touch. She has the rare combination of charm, grace, elegance, razor sharp analytics, creativity and, most importantly, the willingness and eagerness to help others. Her savvy-ness in marketing and social media is beyond description. When I first saw her Captive Touch web site, I was in awe. Sherry's ability …
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Wondering why we’re as good as people say? Read a message from our Founder
Before serving as a social media marketing consultant, I spent many years studying and working in the scientific field. One of the many reasons I find social media so appealing is the parallels I see between this field and the scientific method. I totally "get" the life cycle of social media optimization, it makes sense to me. So how are the two seemingly distant fields related? …
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Contact us
We will be happy to answer any questions that you may have, and invite you to schedule an appointment with our Founder Sherry Nouraini. We can meet on the phone, have a video chat or meet in person, your choice. …
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News
Live Open Social Media Office Hours: An experiment that went delightfully right! #opensm
Here's a case study of an experimental Live Open Social Media Office Hours that went right!
How do you help a business owner in the aerospace metal and specialty steel distribution industry develop a social media strategy? We did just that during our inaugural Open Office Hour on Google Plus.
During the Open Office Hour, I was joined by our resident SEO expert Beth Browning, and Scott Scowcroft, a social media innovator in the health care industry, and Michael Bennett of Michlin Metals.
Michael is a young business development professional in an industry where …
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Strategy
How to create a social media policy for the regulated industry: Interview with @Milaspage Part II #opensm
I had the pleasure of interviewing Mila Araujo again, where she shared her wisdom on how to create a social media policy for the regulated industry. This interview is a follow up on our previous discussion which you can find here.
During my first interview with Mila, we covered …
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Tools
Got content generation block? Crowd-source your community with this amazing tool! #opensm
Content generation is one of the most challenging and time consuming aspects of new media marketing. Sometimes, the challenge comes at the idea stage, where businesses have to come up with topics that are relevant to their audience, something about which they would want to get into a …
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Opinion
In an effort to clear a Google Plus misconception, responsible blogging goes out the door!
Here is a short rant about responsible blogging that had to be uttered:
on Google Plus yesterday, a Social Media Today article was "on fire" , which covered the merits of engaging on Google Plus!
In the article, entitled "A Google+ Overview: Breaking Through Misconceptions" …
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